Puja will be held at Shri Maarikamba Temple, Coimbatore, and you can experience from your home!
This Varalakshmi Vratam, falling on Shravana Shukla Paksha Chaturdashi under the influence of Uttarashada Nakshatra, is considered exceptionally auspicious for invoking the blessings of Shri Varalakshmi, the boon-bestowing form of Mahalakshmi who embodies the powers of Ashta Lakshmi (wealth, prosperity, victory, courage, progeny, abundance, royalty & primordial grace). As described in the Skanda Purana, worship offered to Devi Varalakshmi on this day is believed to grant heartfelt wishes, protect one’s family, and invite unending prosperity. JyotirGamaya will be performing the Varalakshmi Vratam Sevas, strictly following Vedic paddhati in our South Indian temple. You will receive the Puja Recording, and Prasadam, as the seva is lovingly offered in your name.
It is believed that...
For any queries, feel free to leave a WhatsApp message at (+91) 99009 41761.
Devi Varalakshmi swiftly blesses devotees by granting heartfelt wishes and boons.
Worship brings abundant wealth, prosperity and overall financial growth.
Performing this vratam ensures health, wellbeing & continuation of family lineage.
Helps devotees cleanse karmic debts & move towards a blessed, positive life.
Story of Shri Varalakshmi Vrata (Vratam)
The Legend: Devi Lakshmi Grants a Boon
The origin of the Varalakshmi Vratam is mentioned in the Skanda Purana: Once, a devout woman named Charumati, living in Magadha (modern-day Bihar), was known for her piety, devotion to her husband, and service to her in-laws. Pleased with her dedication, Devi Lakshmi appeared in her dream and instructed her to perform a special Vrat (ritual fast) on a Friday in the month of Shravana (July - August).
Charumati followed the instructions and performed the Vratam with full faith. Miraculously, after the Puja, immense wealth and prosperity flowed into her household and those of other women who joined her. Since then, the practice of observing Varalakshmi Vratam spread across regions as a means to invoke Varalakshmi - the boon giving form of Lakshmi.
Who is Varalakshmi?
“Vara” means boon and “Lakshmi” is the Goddess of Wealth, Fortune, and Prosperity. Varalakshmi is a benevolent aspect of Lakshmi who grants boons to sincere devotees. She represents the Ashta Lakshmis (eight forms of Lakshmi), each symbolizing:
When is it Celebrated?
How is Varalakshmi Vratam Observed?
Significance & Benefits of Varamahalakshmi Vratam
It is a form of Shakti worship - celebrating the feminine divine as the preserver of abundance, grace, and strength in families.
Popular in Which Regions?
JyotirGamaya will be facilitating various Sevas on the auspicious day, when the divine energies are at their peak. Experience the Divine - Wherever You Are!
Book online, any or all of these sacred Seva packages, and participate in the divine rituals from the comfort of their own homes. Due to the heavy inflow of Devotees to the Temple on the festival day, we are unable to live-stream the Sevas but will be sharing the Recordings of Sevas with Sevakarthas. Feel the vibrations of the sacred chants, and receive the divine blessings - no matter where you are in the world.
Whether you're near or far, let devotion transcend distance. Participate. Experience. Be Blessed.
Below is the significance and benefits of each of the sevas.
1. Shri Mahalakshmi Mahapuja
Includes:
Significance & Benefits:
Overall Benefits:
2. Kumkum Archana & Maha Mangalaarti Seva
Significance:
Benefits:
3. Bhagina Offering to Five Sumangalis
Includes:
Significance:
Benefits:
In the spiritual realm, physical boundaries hold no power, ensuring a connection between you and the divine.
Experience the spiritual essence from the comfort of your home by tuning into live streams of the rituals performed by experienced priests.
If you miss the live event, a recorded video will be provided, allowing you to watch the sacred rituals at your convenience.
Receive blessed prasad delivered directly to your home, ensuring you remain connected to the divine blessings.
Participate in the rituals remotely without the need to visit the temple.
Stay spiritually connected through live and recorded rituals, with blessings brought to you through prasad delivery.
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Select one or more of the main rituals offered to suit your spiritual needs.
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Enhance your ceremony with additional offerings to deepen the experience.
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Secure your ritual through our trusted payment gateway, ensuring all your chosen rituals and offerings are included.
Secure your Seva in this sacred Varalakshmi Vratam and let the Puja be performed in your name by Vedic priests at our temple. Whether you are near or far, your devotion will reach Devi Varalakshmi, and her grace will reach your home in the form of blessings, prasadam, and divine protection.
A Request to Sevakartha … We kindly request that Sevakartha connect with the divine during the puja process, whether it's while booking the puja with your gratitude, prayers, and wishes – even if it's just for a few moments – or during the Sankalpa Seva when you’re watching it live. At the very least, we encourage you to engage with the puja recordings later and convey gratitude to the divine. This mindful connection will help you to receive the full blessings (Sampurna Phala) of the divine and ensure that your prayers are answered with greater grace and fulfillment.
Embark on your online spiritual journey with us and allow us to help you invoke peace, prosperity, and balance in your life. Let us help you navigate life’s challenges and strengthen your spiritual foundation, all while working on your karmic balance.
Begin Your Online Spiritual journey with us, and experience the serenity of divine blessings, wherever you are.
For any queries, feel free to leave a WhatsApp message at (+91) 99009 41761.
27 August 2026